{"id":866,"date":"2022-04-09T08:34:00","date_gmt":"2022-04-09T06:34:00","guid":{"rendered":"https:\/\/www.celinerifflart.com\/?p=866"},"modified":"2024-04-09T19:56:11","modified_gmt":"2024-04-09T17:56:11","slug":"definition-et-mise-en-oeuvre-de-la-strategie-digitale-pour-nature","status":"publish","type":"post","link":"https:\/\/www.celinerifflart.com\/index.php\/2022\/04\/09\/definition-et-mise-en-oeuvre-de-la-strategie-digitale-pour-nature\/","title":{"rendered":"D\u00e9finition et mise en oeuvre de\u00a0la strat\u00e9gie digitale pour nature&amp;"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"866\" class=\"elementor elementor-866\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-052adb9 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"052adb9\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a823a72 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"a823a72\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af9ef2a elementor-widget elementor-widget-text-editor\" data-id=\"af9ef2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Dans le cadre de la cr\u00e9ation de l\u2019enseigne nature&amp;, j\u2019ai travaill\u00e9 sur la mise en place de la strat\u00e9gie digitale.<\/p><p><strong>R\u00e9seaux sociaux<\/strong><\/p><p><u>Ton de voix<\/u>\u00a0:<\/p><p>Nous sommes : Bienveillant, naturel, simple, social, curieux, ouvert, gourmand, sain, dynamique<\/p><p>Nous ne sommes pas : Moralisateur, activiste, distant, exclusif, pessimiste<\/p><p><u>Message\u00a0<\/u>:<\/p><ul><li>naturez-vous, naturons-nous<\/li><li>une communaut\u00e9 qui grandit et nous fait grandir<\/li><li>des produits respectueux de l\u2019environnement<\/li><li>Des sp\u00e9cialistes qui nous accompagnent<\/li><li>Des moments de partage et de bien-\u00eatre<\/li><li>nature&amp; nous r\u00e9unit<\/li><li>plaisir et gourmandise<\/li><\/ul><p><u>Formulation<\/u> :<\/p><p>Les mots\/expressions qui sont associ\u00e9s avec nature&amp; : Vous, nous, votre, notre, conseils, accompagner, sp\u00e9cialistes, communaut\u00e9, envie, d\u00e9couverte, gourmand, sain, ensemble, bien-\u00eatre, plaisir<\/p><p>Les mots\/expressions \u00e0 \u00e9viter associ\u00e9s avec nature&amp; : Privation, devoir\/falloir, toi, moi, mon, ton, malsain, polluant, anti-\u2026, n\u00e9gation (ne\u2026pas)<\/p><p><u>Hashtags<\/u> :<\/p><p>#bio #nature8 #geneve #local #communaut\u00e9 #nature<\/p><p><u>Emotic\u00f4nes : <\/u><\/p><p>A utiliser pour \u00e9gayer nos publications.\u00a0<\/p><p><strong>Canaux de partage<\/strong><\/p><p>Objectifs\u00a0: informer, engager, amener du trafic en magasin<\/p><p>Facebook (page d\u2019entreprise)\u00a0: Nature&amp;<\/p><p>Instagram : nature8.ch<\/p><p>Tik Tok, Youtube: pas de compte pour le lancement<\/p><p>SE0 &amp; SEA\u00a0: mots cl\u00e9s\/termes<\/p><p>Site internet\u00a0: nature.ch\/partage<\/p><p>Newsletter : envoyer par prenom@nature.ch<\/p><p>M\u00e9triques\u00a0:<\/p><table width=\"642\"><tbody><tr><td width=\"170\"><p><strong>Canal<\/strong><\/p><\/td><td width=\"472\"><p><strong>Objectif\u00a0<\/strong><\/p><\/td><\/tr><tr><td width=\"170\"><p>Facebook<\/p><\/td><td width=\"472\"><p>20% du trafic (CTR 1%, impression 200 \u2018000)<\/p><\/td><\/tr><tr><td width=\"170\"><p>Instagram<\/p><\/td><td width=\"472\"><p>20% du trafic (CTR 1%, impression 200 \u2018000)<\/p><\/td><\/tr><tr><td width=\"170\"><p>SEO<\/p><\/td><td width=\"472\"><p>Voir avec agence (20% du trafic, ranking)<\/p><\/td><\/tr><tr><td width=\"170\"><p>SEA<\/p><\/td><td width=\"472\"><p>Voir avec agence (20% du trafic)<\/p><\/td><\/tr><tr><td width=\"170\"><p>Site internet<\/p><\/td><td width=\"472\"><p>10 000 visites<\/p><\/td><\/tr><tr><td width=\"170\"><p>Newsletter<\/p><\/td><td width=\"472\"><p>1000 abonn\u00e9s Open rate\u00a0: 40% CTR\u00a0: 3%<\/p><\/td><\/tr><\/tbody><\/table><p>Calendrier de contenu lancement\u00a0 :<\/p><table width=\"652\"><tbody><tr><td width=\"82\"><p>Semaine<\/p><\/td><td width=\"183\"><p>Facebook &amp; Instagram<\/p><\/td><td width=\"142\"><p>Blog*<\/p><\/td><td width=\"246\"><p>Newsletter<\/p><\/td><\/tr><tr><td width=\"82\">\u00a0<\/td><td width=\"183\"><p>2x par semaine<\/p><\/td><td width=\"142\"><p>1x semaine<\/p><\/td><td width=\"246\"><p>1x par mois<\/p><\/td><\/tr><tr><td width=\"82\"><p>-1<\/p><\/td><td width=\"183\"><p>vos envies bio<\/p><p>votre \u00e9quilibre<\/p><\/td><td width=\"142\"><p>recette<\/p><\/td><td width=\"246\">\u00a0<\/td><\/tr><tr><td width=\"82\"><p>0<\/p><\/td><td width=\"183\"><p>Vous<\/p><p>La marque<\/p><\/td><td width=\"142\"><p>actu<\/p><\/td><td width=\"246\">\u00a0<\/td><\/tr><tr><td width=\"82\"><p>1<\/p><\/td><td width=\"183\"><p>Votre quartier<\/p><p>Nos producteurs<\/p><\/td><td width=\"142\"><p>recette<\/p><\/td><td width=\"246\">\u00a0<\/td><\/tr><tr><td width=\"82\"><p>2<\/p><\/td><td width=\"183\"><p>Votre bien-\u00eatre<\/p><p>Votre vie locale<\/p><\/td><td width=\"142\"><p>DIY<\/p><\/td><td width=\"246\"><p>Promo, recette, DIY, animation\u00a0: brochure novembre<\/p><\/td><\/tr><tr><td width=\"82\"><p>3<\/p><\/td><td width=\"183\"><p>Vos d\u00e9couvertes<\/p><p>Vos associations<\/p><\/td><td width=\"142\"><p>Conseils<\/p><\/td><td width=\"246\">\u00a0<\/td><\/tr><tr><td width=\"82\"><p>4<\/p><\/td><td width=\"183\">\u00a0<\/td><td width=\"142\"><p>recette<\/p><\/td><td width=\"246\">\u00a0<\/td><\/tr><tr><td width=\"82\"><p>5<\/p><\/td><td width=\"183\">\u00a0<\/td><td width=\"142\"><p>actu<\/p><\/td><td width=\"246\"><p>Promo, recette, DIY, animation\u00a0: brochure d\u00e9cembre<\/p><\/td><\/tr><\/tbody><\/table><p>*il faudrait publier quelques articles pour la mise en ligne<\/p><p>Utilisation du contenu 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digitale.<\/p>\n","protected":false},"author":1,"featured_media":874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mes-realisations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>D\u00e9finition et mise en oeuvre de\u00a0la strat\u00e9gie digitale pour nature&amp; - C\u00e9line Rifflart | Responsable Marketing &amp; Transformation | Retail B2C | Gen\u00e8ve<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.celinerifflart.com\/index.php\/2022\/04\/09\/definition-et-mise-en-oeuvre-de-la-strategie-digitale-pour-nature\/\" \/>\n<meta property=\"og:locale\" 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