{"id":280,"date":"2021-11-15T08:41:00","date_gmt":"2021-11-15T07:41:00","guid":{"rendered":"http:\/\/www.celinerifflart.com\/?p=280"},"modified":"2023-12-12T14:51:52","modified_gmt":"2023-12-12T13:51:52","slug":"elementor-114-2-2-2-2-2-3-3-3-2-2","status":"publish","type":"post","link":"https:\/\/www.celinerifflart.com\/index.php\/2021\/11\/15\/elementor-114-2-2-2-2-2-3-3-3-2-2\/","title":{"rendered":"Lancement de l&rsquo;enseigne nature&amp; au sein de Migros :\u2028la 1\u00e8re surface sp\u00e9cialis\u00e9e BIO &amp; RESPONSABLE sur Gen\u00e8ve"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"280\" class=\"elementor elementor-280\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f87dc6 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"9f87dc6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97a1515 elementor-widget elementor-widget-text-editor\" data-id=\"97a1515\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Migros est <strong>un challenger<\/strong> sur le march\u00e9 de la BIO et capte 33% du march\u00e9 alors que son principal conurrent en prend pr\u00e8s de la moiti\u00e9. Le march\u00e9 est tr\u00e8s dynamique (+20%) et le consommateur suisse a la d\u00e9pense la + \u00e9lev\u00e9e au monde en produits bios. Il n\u2019y a cependant pas d\u2019enseignes sp\u00e9cialis\u00e9es Bio sur Gen\u00e8ve.<\/p><p>Pour proposer une offre diff\u00e9rente, j\u2019ai travaill\u00e9 sur l<strong>e lancement d\u2019un nouveau concept en partenariat avec Naturalia : Nature&amp;<\/strong>. Un espace bio d\u00e9di\u00e9, une exp\u00e9rience d\u2019achat \u00e9motionnelle et sensorielle unique : + de 6 000 r\u00e9f\u00e9rences de sp\u00e9cialistes, une priorit\u00e9 au vrac, la cr\u00e9ation d\u2019un espace bien-\u00eatre avec la pr\u00e9sence de naturopathe et du mobilier \u00e9co-responsable.<strong>\u00a0<\/strong><\/p><p><strong>Mes missions :<\/strong><\/p><p>\u00a0\u2013 Etude de march\u00e9<\/p><p>\u2013 Appel d\u2019offre pour le choix du partenaire\u00a0<\/p><p>\u2013 Contractualisation du partenariat<\/p><p>\u2013 Gestion de la relation partenaire<\/p><p>\u2013 D\u00e9finition du concept Nature&amp; sous ses diff\u00e9rents aspects : r\u00e9daction du business plan, d\u00e9finition du concept store avec les architectes, cr\u00e9ation de la marque nature&amp; et des plans de communication, mise en place des flux informatiques (SAP) et logistiques (dont douane), d\u00e9finition de l\u2019assortiment (dont mise en conformit\u00e9 l\u00e9gale avec le march\u00e9), des plans d\u2019animation commerciale, recrutement des \u00e9quipes, etc ..<\/p><p>\u2013 D\u00e9finition d\u2019une strat\u00e9gie de d\u00e9ploiement au sein du r\u00e9seau de vente, pilotage des ouvertures,\u00a0<\/p><p>\u00a0<\/p><p><a href=\"http:\/\/www.nature.ch\/\">www.nature.ch<\/a><\/p><p><a href=\"https:\/\/www.facebook.com\/Nature-106152701770713\">Page Facebook<\/a><\/p><p><a href=\"https:\/\/www.instagram.com\/nature8.ch\/?hl=fr-ca\">Page Instagram<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0bba4e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"e0bba4e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dff3158 elementor-widget elementor-widget-image\" data-id=\"dff3158\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"396\" src=\"https:\/\/www.celinerifflart.com\/wp-content\/uploads\/2023\/12\/CSS.jpg\" class=\"attachment-large size-large wp-image-282\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Migros est un challenger sur le march\u00e9 de la BIO et capte 33% du march\u00e9 alors que son principal conurrent en prend pr\u00e8s de la moiti\u00e9. Le march\u00e9 est tr\u00e8s dynamique (+20%) et le consommateur suisse a la d\u00e9pense la + \u00e9lev\u00e9e au monde en produits bios. Il n\u2019y a cependant pas d\u2019enseignes sp\u00e9cialis\u00e9es Bio sur Gen\u00e8ve.<br \/>\nPour proposer une offre diff\u00e9rente, j\u2019ai travaill\u00e9 sur le lancement d\u2019un nouveau concept<\/p>\n","protected":false},"author":1,"featured_media":282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mes-realisations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lancement de l&#039;enseigne nature&amp; au sein de Migros :\u2028la 1\u00e8re surface sp\u00e9cialis\u00e9e BIO &amp; RESPONSABLE sur Gen\u00e8ve - C\u00e9line Rifflart | Responsable Marketing &amp; Transformation | Retail B2C | Gen\u00e8ve<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.celinerifflart.com\/index.php\/2021\/11\/15\/elementor-114-2-2-2-2-2-3-3-3-2-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lancement de l&#039;enseigne nature&amp; au sein de Migros :\u2028la 1\u00e8re surface sp\u00e9cialis\u00e9e BIO &amp; RESPONSABLE sur Gen\u00e8ve - C\u00e9line Rifflart | Responsable Marketing &amp; Transformation | Retail B2C | Gen\u00e8ve\" \/>\n<meta property=\"og:description\" content=\"Migros est un challenger sur le march\u00e9 de la BIO et capte 33% du march\u00e9 alors que son principal conurrent en prend pr\u00e8s de la moiti\u00e9. 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