{"id":51,"date":"2023-12-11T21:30:13","date_gmt":"2023-12-11T20:30:13","guid":{"rendered":"http:\/\/www.celinerifflart.com\/?page_id=51"},"modified":"2024-03-18T22:43:52","modified_gmt":"2024-03-18T21:43:52","slug":"competences","status":"publish","type":"page","link":"https:\/\/www.celinerifflart.com\/index.php\/competences-et-recommandations\/competences\/","title":{"rendered":"Comp\u00e9tences techniques"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"51\" class=\"elementor elementor-51\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e2156e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"4e2156e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3248fe elementor-widget elementor-widget-heading\" data-id=\"e3248fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Comp\u00e9tences techniques<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-843ce1f elementor-widget elementor-widget-text-editor\" data-id=\"843ce1f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<ul>\n<li>Strat\u00e9gie de marque (positionnement de marque, plans marketing et communication on-line et off-line),<\/li>\n<li>D\u00e9veloppement de marque (innovation, strat\u00e9gie de distribution, merchandising),<\/li>\n<li>Marketing op\u00e9rationnel (packaging, \u00e9dition, publicit\u00e9 et m\u00e9dias, RP et campagnes promotionnelles),<\/li><li>Marketing digital,<\/li>\n<li>Achat et marketing responsables,<\/li>\n<li>Gestion de projet,<\/li>\n<li>Management d&rsquo;\u00e9quipes.<\/li>\n<\/ul>\n<p><strong>R\u00e9seaux de distribution<\/strong>&nbsp;: GMS et Magasins Sp\u00e9cialis\u00e9s Bio<\/p>\n<p><strong>Cat\u00e9gories de produits<\/strong>&nbsp;: Food et Non Food \/ Bio<\/p>\n<ul>\n<li style=\"list-style-type: none;\">&nbsp;<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9b44d8 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"e9b44d8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04b089d elementor-widget elementor-widget-spacer\" data-id=\"04b089d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-184b21d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"184b21d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de4a774 elementor-widget elementor-widget-heading\" data-id=\"de4a774\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Aptitudes professionnelles<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cd0dec elementor-widget elementor-widget-text-editor\" data-id=\"4cd0dec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Ma\u00eetrise des techniques de marketing direct<\/li><li>Elaboration d&rsquo;un plan d&rsquo;action marketing<\/li><li>Excellente utilisation du pack office (Word, Excel, PowerPoint)<\/li><li>Ma\u00eetrise des outils marketing : gestionnaire e-mailing; blogs; CRM<\/li><li>Connaissance et go\u00fbt affirm\u00e9 pour les outils et dispositifs digitaux et sociaux<\/li><li>Comp\u00e9tences manag\u00e9riales d\u2019encadrement d\u2019\u00e9quipes<\/li><li>Ma\u00eetrise professionnelle de l\u2019anglais et d\u2019une seconde langue<\/li><li>Bonne ma\u00eetrise de la chaine graphique des supports de communication (de la cr\u00e9ation \u00e0 la l\u2019impression)<\/li><li>Connaissance des diff\u00e9rents m\u00e9dias, leurs sp\u00e9cificit\u00e9s et compl\u00e9mentarit\u00e9s<\/li><li>Gestion de la communication hors m\u00e9dias : sponsoring, promotion des ventes, relations presse, publications, foires et salons<\/li><li>Excellente expression \u00e9crite pour r\u00e9diger les argumentaires commerciaux<\/li><li>Bonne communication pour motiver et fonctionner en \u00e9quipe, coordonner les projets<\/li><li>Capacit\u00e9 \u00e0 n\u00e9gocier les contrats de partenariat<\/li><li>Capacit\u00e9 \u00e0 organiser et g\u00e9rer plusieurs dossiers simultan\u00e9ment et \u00e0 des stades d\u2019avancement diff\u00e9rents<\/li><li>Excellente capacit\u00e9 d\u2019analyse et de synth\u00e8se afin d\u2019interpr\u00e9ter les r\u00e9sultats, de structurer la strat\u00e9gie et les diff\u00e9rents aspects du plan marketing<\/li><li>Innovante, cr\u00e9ative pour imaginer des supports promotionnels originaux et attractifs pour les clients<\/li><li>A l\u2019aise avec les chiffres afin d\u2019analyser et interpr\u00e9ter les statistiques des ventes<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comp\u00e9tences techniques Strat\u00e9gie de marque (positionnement de marque, plans marketing et communication on-line et off-line), D\u00e9veloppement de marque (innovation, strat\u00e9gie de distribution, merchandising), Marketing op\u00e9rationnel (packaging, \u00e9dition, publicit\u00e9 et m\u00e9dias, RP et campagnes promotionnelles), Marketing digital, Achat et marketing responsables, Gestion de projet, Management d&rsquo;\u00e9quipes. R\u00e9seaux de distribution&nbsp;: GMS et Magasins Sp\u00e9cialis\u00e9s Bio Cat\u00e9gories de<\/p>\n<div class=\"more-link\">\n             <a href=\"https:\/\/www.celinerifflart.com\/index.php\/competences-et-recommandations\/competences\/\" class=\"read-more\">Read More<i class=\"fa fa-caret-right\"><\/i><\/a>\n        <\/div>\n","protected":false},"author":1,"featured_media":0,"parent":39,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-51","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comp\u00e9tences techniques -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.celinerifflart.com\/index.php\/competences-et-recommandations\/competences\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comp\u00e9tences techniques -\" \/>\n<meta property=\"og:description\" content=\"Comp\u00e9tences techniques Strat\u00e9gie de marque (positionnement de marque, plans marketing et communication on-line et off-line), D\u00e9veloppement de marque (innovation, strat\u00e9gie de distribution, merchandising), Marketing op\u00e9rationnel (packaging, \u00e9dition, publicit\u00e9 et m\u00e9dias, RP et campagnes promotionnelles), Marketing digital, Achat et marketing responsables, Gestion de projet, Management d&rsquo;\u00e9quipes. 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R\u00e9seaux de distribution&nbsp;: GMS et Magasins Sp\u00e9cialis\u00e9s Bio Cat\u00e9gories de\u2026","_links":{"self":[{"href":"https:\/\/www.celinerifflart.com\/index.php\/wp-json\/wp\/v2\/pages\/51","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.celinerifflart.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.celinerifflart.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.celinerifflart.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.celinerifflart.com\/index.php\/wp-json\/wp\/v2\/comments?post=51"}],"version-history":[{"count":20,"href":"https:\/\/www.celinerifflart.com\/index.php\/wp-json\/wp\/v2\/pages\/51\/revisions"}],"predecessor-version":[{"id":666,"href":"https:\/\/www.celinerifflart.com\/index.php\/wp-json\/wp\/v2\/pages\/51\/revisions\/666"}],"up":[{"embeddable":true,"href":"https:\/\/www.celinerifflart.com\/index.php\/wp-json\/wp\/v2\/pages\/39"}],"wp:attachment":[{"href":"https:\/\/www.celinerifflart.com\/index.php\/wp-json\/wp\/v2\/media?parent=51"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}