{"id":37,"date":"2023-12-11T21:27:29","date_gmt":"2023-12-11T20:27:29","guid":{"rendered":"http:\/\/www.celinerifflart.com\/?page_id=37"},"modified":"2026-02-16T12:43:51","modified_gmt":"2026-02-16T11:43:51","slug":"experiences","status":"publish","type":"page","link":"https:\/\/www.celinerifflart.com\/index.php\/experiences\/","title":{"rendered":"Exp\u00e9riences"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"37\" class=\"elementor elementor-37\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20c3b18 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"20c3b18\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f18c0f4 elementor-button-success elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f18c0f4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xl\" href=\"http:\/\/www.celinerifflart.com\/wp-content\/uploads\/2026\/02\/CV-Resp-Marketing-Com.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-address-card\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528 32H48C21.5 32 0 53.5 0 80v352c0 26.5 21.5 48 48 48h480c26.5 0 48-21.5 48-48V80c0-26.5-21.5-48-48-48zm0 400H48V80h480v352zM208 256c35.3 0 64-28.7 64-64s-28.7-64-64-64-64 28.7-64 64 28.7 64 64 64zm-89.6 128h179.2c12.4 0 22.4-8.6 22.4-19.2v-19.2c0-31.8-30.1-57.6-67.2-57.6-10.8 0-18.7 8-44.8 8-26.9 0-33.4-8-44.8-8-37.1 0-67.2 25.8-67.2 57.6v19.2c0 10.6 10 19.2 22.4 19.2zM360 320h112c4.4 0 8-3.6 8-8v-16c0-4.4-3.6-8-8-8H360c-4.4 0-8 3.6-8 8v16c0 4.4 3.6 8 8 8zm0-64h112c4.4 0 8-3.6 8-8v-16c0-4.4-3.6-8-8-8H360c-4.4 0-8 3.6-8 8v16c0 4.4 3.6 8 8 8zm0-64h112c4.4 0 8-3.6 8-8v-16c0-4.4-3.6-8-8-8H360c-4.4 0-8 3.6-8 8v16c0 4.4 3.6 8 8 8z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Mon CV \u00e0 t\u00e9l\u00e9charger<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-06ddb1f e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"06ddb1f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a309fb 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class=\"elementor-widget-container\">\n\t\t\t<style>#sp-ea-773 .spcollapsing { height: 0; overflow: hidden; transition-property: height;transition-duration: 300ms;}#sp-ea-773.sp-easy-accordion>.sp-ea-single {margin-bottom: 15px; border: 5px solid #71ad47; }#sp-ea-773.sp-easy-accordion>.sp-ea-single>.ea-header a {color: #ffffff;}#sp-ea-773.sp-easy-accordion>.sp-ea-single>.sp-collapse>.ea-body {background: #fff; color: #444;}#sp-ea-773.sp-easy-accordion>.sp-ea-single {background: #35697f;}#sp-ea-773.sp-easy-accordion>.sp-ea-single>.ea-header a .ea-expand-icon { float: left; color: #71ad47;font-size: 16px;}<\/style><div id=\"sp_easy_accordion-1711808612\"><div id=\"sp-ea-773\" class=\"sp-ea-one sp-easy-accordion\" data-ex-icon=\"minus\" data-col-icon=\"plus\"  data-ea-active=\"ea-click\"  data-ea-mode=\"vertical\" data-preloader=\"\" data-scroll-active-item=\"\" data-offset-to-scroll=\"0\"><div class=\"ea-card ea-expand sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-7730\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse7730\" aria-controls=\"collapse7730\" href=\"javascript:void(0)\"  aria-expanded=\"true\" tabindex=\"0\"><i class=\"ea-expand-icon ea-icon-expand-minus\"><\/i> Depuis Juillet 2024, Responsable projets Strat\u00e9gie et Transformation\u200b chez Migros Gen\u00e8ve<\/a><\/h3><div class=\"sp-collapse spcollapse collapsed show\" id=\"collapse7730\" data-parent=\"#sp-ea-773\" role=\"region\" aria-labelledby=\"ea-header-7730\"><div class=\"ea-body\"><ul>\n<li>Pilotage de projets strat\u00e9giques et de transformation dans le cadre de la strat\u00e9gie Migros Supermarch\u00e9 2030 \u00e0 l'\u00e9chelle de la coop\u00e9rative genevoise<\/li>\n<li>Conduite du changement sur les deux volets : accompagnement humain des directions et \u00e9quipes m\u00e9tiers + dimension structurelle (remise \u00e0 plat des processus \u00e0 forte valeur ajout\u00e9e, refonte des instances de gouvernance)<\/li>\n<li>Accompagnement des directions m\u00e9tiers en tant que partenaire projet : cadrage, m\u00e9thodologie, gestion des r\u00e9sistances et communication<\/li>\n<li>Structuration de la gouvernance projet : business case, KPI, reporting, coordination transverse<\/li>\n<li>Suivi de la performance et recommandations d'ajustements strat\u00e9giques<\/li>\n<li>Certifi\u00e9e PROSCI \u2014 praticienne du changement depuis 2025<\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-90\" src=\"http:\/\/www.celinerifflart.com\/wp-content\/uploads\/2023\/12\/migros.png\" alt=\"\" width=\"225\" height=\"225\" \/><\/p>\n<\/div><\/div><\/div><div class=\"ea-card  sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-7731\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse7731\" aria-controls=\"collapse7731\" href=\"javascript:void(0)\"  aria-expanded=\"false\" tabindex=\"0\"><i class=\"ea-expand-icon ea-icon-expand-plus\"><\/i> 2020 -2024 , Responsable Projet \u2013 Cr\u00e9ation et d\u00e9ploiement de l'enseigne nature&amp; chez Migros Gen\u00e8ve<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse7731\" data-parent=\"#sp-ea-773\" role=\"region\" aria-labelledby=\"ea-header-7731\"><div class=\"ea-body\"><ul>\n<li>Pilotage de bout en bout du projet nature&amp; (5 ans) : cadrage strat\u00e9gique, business model, planification, gouvernance et d\u00e9ploiement op\u00e9rationnel \u2014 2 magasins ouverts, CA de 8 millions CHF par magasin<\/li>\n<li>Conduite d'un changement syst\u00e9mique de rupture : nouveau mod\u00e8le logistique (partenariat Naturalia, importateur d\u00e9di\u00e9), nouveaux fournisseurs BIO hors catalogue, gestion des contraintes douani\u00e8res<\/li>\n<li>Recrutement de profils atypiques pour le retail (naturopathes) \u2014 accompagnement au changement culturel et op\u00e9rationnel des \u00e9quipes<\/li>\n<li>Cr\u00e9ation de la marque de A \u00e0 Z : plateforme de marque, charte graphique, communication 360\u00b0, strat\u00e9gie digitale \u2014 hors standards groupe<\/li>\n<li>Management transverse des parties prenantes internes et partenaires externes<\/li>\n<li>Pilotage des KPI marketing, commerciaux et op\u00e9rationnels<\/li>\n<li><\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.celinerifflart.com\/wp-content\/uploads\/2024\/04\/RIFFLART-Celine_certificat-de-travail-Migros.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\"><span dir=\"auto\" style=\"vertical-align: inherit\">RIFFLART C\u00e9line - Certificat de travail MIGROS<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/a><\/p>\n<p><a href=\"http:\/\/MIGROS.CH\"><img decoding=\"async\" class=\"alignnone wp-image-90\" src=\"http:\/\/www.celinerifflart.com\/wp-content\/uploads\/2023\/12\/migros.png\" alt=\"\" width=\"141\" height=\"141\" \/><\/a><\/p>\n<\/div><\/div><\/div><div class=\"ea-card  sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-7732\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse7732\" aria-controls=\"collapse7732\" href=\"javascript:void(0)\"  aria-expanded=\"false\" tabindex=\"0\"><i class=\"ea-expand-icon ea-icon-expand-plus\"><\/i> 2018 -2019 , Directrice de magasins chez Le Grand Panier BIO<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse7732\" data-parent=\"#sp-ea-773\" role=\"region\" aria-labelledby=\"ea-header-7732\"><div class=\"ea-body\"><ul>\n<li>Pilotage de l\u2019ouverture du magasin d\u2019Anthy puis gestion des 2 centres de profit (CA 5 Millions \u20ac, + de 6 000 r\u00e9f\u00e9rences produits, <strong>management d'une \u00e9quipe de 10 personnes)<\/strong><\/li>\n<li>Mise en place de la strat\u00e9gie d\u2019achat, d\u00e9finition et mise en place des plans marketing &amp; communication r\u00e9gionaux.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"ea-card  sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-7733\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse7733\" aria-controls=\"collapse7733\" href=\"javascript:void(0)\"  aria-expanded=\"false\" tabindex=\"0\"><i class=\"ea-expand-icon ea-icon-expand-plus\"><\/i> 2018 , Directrice de client\u00e8le chez L'agence F\u00e9lix<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse7733\" data-parent=\"#sp-ea-773\" role=\"region\" aria-labelledby=\"ea-header-7733\"><div class=\"ea-body\"><ul>\n<li><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Pilotage strat\u00e9gique de comptes clients, incluant l'\u00e9laboration et la recommandation de strat\u00e9gies de communication et num\u00e9riques, assorties d'un suivi rigoureux du portefeuille.<\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Expansion commerciale dynamique, marqu\u00e9e par une participation proactive aux appels d'offres et \u00e0 la recherche active de grands comptes.<\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Gestion et croissance d'un portefeuille clients diversifi\u00e9 en France et en Suisse, avec des marques de renom telles que Tefal, Le Grand Panier BIO, Maped, Fenaco Group, Teisseire et Pressade, ainsi que des PME locales.<\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.felix-creation.fr\/?utm_source=Google&amp;utm_medium=cpa&amp;utm_campaign=FELIX-campagne-leads-agence&amp;gad_source=1&amp;gclid=Cj0KCQjwq86wBhDiARIsAJhuphmu2gdLWuKTBgjLvwoYVMJOyhZ7FpWe4BAsKr3JHXakHwmw-Mwqe-AaAnotEALw_wcB\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-675\" src=\"http:\/\/www.celinerifflart.com\/wp-content\/uploads\/2024\/03\/felix.jpeg\" alt=\"\" width=\"142\" height=\"142\" \/><\/a><\/p>\n<\/div><\/div><\/div><div class=\"ea-card  sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-7734\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse7734\" aria-controls=\"collapse7734\" href=\"javascript:void(0)\"  aria-expanded=\"false\" tabindex=\"0\"><i class=\"ea-expand-icon ea-icon-expand-plus\"><\/i> 2017 - 2019, Fondatrice et g\u00e9rante de ByeByeNits<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse7734\" data-parent=\"#sp-ea-773\" role=\"region\" aria-labelledby=\"ea-header-7734\"><div class=\"ea-body\"><p>Cr\u00e9ation et ouverture du 1er centre de traitement capillaire 100% Naturel de la r\u00e9gion.<\/p>\n<ul>\n<li><strong>\u2028<\/strong>\u00c9tude de march\u00e9\/d\u2019implantation, veille \u2028<strong>\u2028<\/strong>R\u00e9daction Business plan \/ Business Model CANVAS\u2028<strong>\u2028<\/strong><\/li>\n<li>\u00c9tude du contrat de licence de marque et discussion avec le conc\u00e9dant\u2028<strong>\u2028<\/strong><\/li>\n<li>Rencontre des diff\u00e9rents partenaires financiers<\/li>\n<li><strong>\u2028<\/strong>Ressources humaines (entretien, fiche de poste, contrats , planning type, salaires)\u2028<strong>\u2028<\/strong><\/li>\n<li>Immobilier : recherche de locaux, travail en relation avec l\u2019architecte pour l\u2019am\u00e9nagement int\u00e9rieur + fa\u00e7ade, montage dossier ERP et permis de construire, recherche artisans, coordination et suivi des travaux \u2028<strong>\u2028<\/strong><\/li>\n<li>Juridique : R\u00e9daction et d\u00e9p\u00f4t des statuts, bail commercial, contrat de licence de marque<\/li>\n<li><strong>\u2028<\/strong>Communication \/ Marketing : plan de lancement, r\u00e9seaux sociaux, etc.<\/li>\n<\/ul>\n<p><a href=\"http:\/\/byebyenits.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-149\" src=\"http:\/\/www.celinerifflart.com\/wp-content\/uploads\/2023\/12\/logo_final_bbn-300x300-1.jpeg\" alt=\"\" width=\"141\" height=\"141\" \/><\/a><\/p>\n<\/div><\/div><\/div><div class=\"ea-card  sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-7735\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse7735\" aria-controls=\"collapse7735\" href=\"javascript:void(0)\"  aria-expanded=\"false\" tabindex=\"0\"><i class=\"ea-expand-icon ea-icon-expand-plus\"><\/i> 2016, Chef de groupe Marketing chez Aim\u00e9 Pouly SA<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse7735\" data-parent=\"#sp-ea-773\" role=\"region\" aria-labelledby=\"ea-header-7735\"><div class=\"ea-body\"><ul>\n<li>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">CDD de 6 mois<\/span><\/p>\n<\/li>\n<li>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Refonte compl\u00e8te de l\u2019offre et lancement de la nouvelle gamme POULY (\u00e9tude de besoins, cahier de tendances, veille concurrentielle, d\u00e9finition des unit\u00e9s de besoins \u00e0 couvrir, gestion projet interne \/externe dont d\u00e9veloppement produits avec la production, d\u00e9finition de la politique tarifaire\u00a0<\/span><\/p>\n<\/li>\n<li>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">D\u00e9finition et mise en place des<\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">\u00a0plans de communication<\/span><\/p>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/aimepouly.ch\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-676\" src=\"http:\/\/www.celinerifflart.com\/wp-content\/uploads\/2024\/03\/aime-393x393.png-300x300.webp\" alt=\"\" width=\"141\" height=\"141\" \/><\/a><\/p>\n<\/div><\/div><\/div><div class=\"ea-card  sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-7736\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse7736\" aria-controls=\"collapse7736\" href=\"javascript:void(0)\"  aria-expanded=\"false\" tabindex=\"0\"><i class=\"ea-expand-icon ea-icon-expand-plus\"><\/i> 2013 - 2016, Category Manager Food &amp; Beverages chez Valora AG<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse7736\" data-parent=\"#sp-ea-773\" role=\"region\" aria-labelledby=\"ea-header-7736\"><div class=\"ea-body\"><ul>\n<li><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Responsable des cat\u00e9gories Boissons\/Glaces\/Boulangerie pour l'ensemble des enseignes du groupe : d\u00e9finition de l'assortiment et des politiques prix\/promotionnelle\/merchandising, n\u00e9gociations annuelles avec les fournisseurs, analyse des performances des cat\u00e9gories, gestion de la base de donn\u00e9es.\u2028<\/span><\/span><\/span><\/span><strong>\u2028<\/strong><\/li>\n<li><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">D\u00e9veloppement des nouveaut\u00e9s produits de l'assortiment Boulangerie (\u00e9t\u00e9\/hiver) : \u00e9tude de tendances, brainstorming, d\u00e9finition du cahier des charges fournisseurs, validation des recettes et lancement dans les points de vente.<\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.celinerifflart.com\/wp-content\/uploads\/2024\/04\/Certificat-NAVILLE-Celine-R.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">RIFFLART C\u00e9line - Certificat de travail NAVILLE<\/span><\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.valora.com\/en\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-150\" src=\"http:\/\/www.celinerifflart.com\/wp-content\/uploads\/2023\/12\/0.png\" alt=\"\" width=\"140\" height=\"140\" \/><\/a><\/p>\n<\/div><\/div><\/div><div class=\"ea-card  sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-7737\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse7737\" aria-controls=\"collapse7737\" href=\"javascript:void(0)\"  aria-expanded=\"false\" tabindex=\"0\"><i class=\"ea-expand-icon ea-icon-expand-plus\"><\/i> 2013 - 2016, Subway Brand Manager chez Valora AG<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse7737\" data-parent=\"#sp-ea-773\" role=\"region\" aria-labelledby=\"ea-header-7737\"><div class=\"ea-body\"><p>Responsable de l\u2019implantation en Suisse Romande de l\u2019enseigne Subway (franchise LSD) :<\/p>\n<ul>\n<li><strong>\u2028<\/strong>D\u00e9finition du business mod\u00e8le, \u2028<strong>\u2028<\/strong><\/li>\n<li>Elaboration du plan marketing et mise en place op\u00e9rationnelle en collaboration avec la direction Subway Allemagne.<\/li>\n<li>Coordination des diff\u00e9rents m\u00e9tiers pour l\u2019ouverture des 1ers points de vente pilote (immobilier, IT, gestion, op\u00e9rations, RH), \u2028<strong>\u2028<\/strong><\/li>\n<li>Mise en place des approvisionnements (recherche fournisseurs et appel offre), de la logistique, \u2028<strong>\u2028<\/strong><\/li>\n<li>D\u00e9finition de la politique prix.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/restaurants.subway.com\/fr\/suisse\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-151\" src=\"http:\/\/www.celinerifflart.com\/wp-content\/uploads\/2023\/12\/subwaylogotype_yellowgreen_rgb-300x80.png\" alt=\"\" width=\"251\" height=\"67\" \/><\/a><\/p>\n<\/div><\/div><\/div><div class=\"ea-card  sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-7738\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse7738\" aria-controls=\"collapse7738\" href=\"javascript:void(0)\"  aria-expanded=\"false\" tabindex=\"0\"><i class=\"ea-expand-icon ea-icon-expand-plus\"><\/i> 2006 - 2012, Chef de produit chez Britvic PLC<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse7738\" data-parent=\"#sp-ea-773\" role=\"region\" aria-labelledby=\"ea-header-7738\"><div class=\"ea-body\"><p><strong>Chef de produit :<\/strong><\/p>\n<p>CDI\u00a0:\u00a0\u00a0D\u00e9veloppement\u00a0\u00a0des innovations et gestion des produits\u00a0corebusiness de la marque de jus de fruits\u00a0Pressade(marque leader des jus de fruits Bio en France),\u00a0reportinget analyses de march\u00e9, d\u00e9finition des plans marketing \/media et mise en place op\u00e9rationnelle, webmarketing (site internet, blog, affiliation, marketing communautaire, jeux-concours),\u00a0\u00a0gestion du budget de la marque,\u00a0\u00a0refonte packaging\u2026<\/p>\n<p><strong>Chef de produit junior :<\/strong><\/p>\n<p>CDI\u00a0:\u00a0\u00a0Gestion des op\u00e9rations promotionnelles\u00a0\u00a0et de sponsoring des marques Fruit\u00e9 et\u00a0Pressade, participation au d\u00e9veloppement des innovations (R&amp;D, packaging, suivi des r\u00e9sultats), mise en place de projet en partenariat avec les distributeurs, utilisation des panels distributeur (IRI) et consommateur (KANTAR), d\u00e9ploiement de la strat\u00e9gie web (refonte du site,\u00a0blogging)<\/p>\n<p><strong>Assistante Chef de produit :<\/strong><\/p>\n<p>Contrat d\u2019alternance d\u20191an :\u00a0Packaging des innovations Fruit\u00e9 et\u00a0Pressade, optimisation des gammes existantes, mise en place op\u00e9rationnelle des promotions,\u00a0reporting, animation des\u00a0\u00a0sites Internet (Fruit\u00e9,\u00a0Pressade),\u00a0\u2026<\/p>\n<p><a href=\"https:\/\/www.britvic.com\/fr\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-152\" src=\"http:\/\/www.celinerifflart.com\/wp-content\/uploads\/2023\/12\/logo.jpeg\" alt=\"\" width=\"221\" height=\"71\" \/><\/a>\u00a0 \u00a0 \u00a0 \u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-87\" src=\"http:\/\/www.celinerifflart.com\/wp-content\/uploads\/2023\/12\/logo-Pressade-ogkwapirnhb3n88aboek63xt7nj6rjt43gxdmxperk.jpeg\" alt=\"\" width=\"133\" height=\"71\" \/><\/p>\n<\/div><\/div><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a94c2e2 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"a94c2e2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b922cf elementor-widget elementor-widget-spacer\" data-id=\"0b922cf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mon CV \u00e0 t\u00e9l\u00e9charger Depuis Juillet 2024, Responsable projets Strat\u00e9gie et Transformation\u200b chez Migros Gen\u00e8ve \u00a0Pilotage de projets strat\u00e9giques et de transformation \u00e0 l\u2019\u00e9chelle de l\u2019entreprise Structuration de la gouvernance projet (cadrage, business case, KPI, reporting) Coordination transverse entre direction, \u00e9quipes m\u00e9tiers et partenaires externes Suivi de la performance et recommandations d\u2019ajustements strat\u00e9giques Accompagnement du<\/p>\n<div class=\"more-link\">\n             <a href=\"https:\/\/www.celinerifflart.com\/index.php\/experiences\/\" class=\"read-more\">Read More<i class=\"fa fa-caret-right\"><\/i><\/a>\n        <\/div>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-37","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Exp\u00e9riences - C\u00e9line Rifflart | Responsable Marketing &amp; Transformation | Retail B2C | Gen\u00e8ve<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.celinerifflart.com\/index.php\/experiences\/\" \/>\n<meta property=\"og:locale\" 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