{"id":2,"date":"2023-12-11T16:24:36","date_gmt":"2023-12-11T15:24:36","guid":{"rendered":"http:\/\/www.celinerifflart.com\/?page_id=2"},"modified":"2026-07-31T15:31:56","modified_gmt":"2026-07-31T13:31:56","slug":"accueil","status":"publish","type":"page","link":"https:\/\/www.celinerifflart.com\/","title":{"rendered":"Accueil"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2\" class=\"elementor elementor-2\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21b2267 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"21b2267\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5dfc196 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5dfc196\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9907c6c elementor-widget elementor-widget-image\" data-id=\"9907c6c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.celinerifflart.com\/wp-content\/uploads\/2026\/07\/Image.jpg\" class=\"attachment-full size-full wp-image-1250\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-647bf41 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"647bf41\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd16110 elementor-drop-cap-yes elementor-widget__width-initial elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"bd16110\" data-element_type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div><p>Depuis 15 ans, j\u2019accompagne des enseignes retail et food service en Suisse romande et en France \u2014 du diagnostic d\u2019une activit\u00e9 existante \u00e0 la cr\u00e9ation de nouveaux concepts.<\/p><p>Mon profil repose sur <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/33-20e3.svg\" alt=\"3\ufe0f\u20e3\" \/> expertises compl\u00e9mentaires :<\/p><p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f539.svg\" alt=\"\ud83d\udd39\" \/> <span data-teams=\"true\"><b>Strat\u00e9gie business &amp; marketing<\/b> : diagnostic d\u2019activit\u00e9, analyse de march\u00e9, construction de plans d\u2019action et de business cases \u2014 avec une expertise approfondie en strat\u00e9gie de marque, positionnement et d\u00e9veloppement d\u2019offres<\/span><\/p><p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f539.svg\" alt=\"\ud83d\udd39\" \/> <span data-teams=\"true\"><b>Cr\u00e9ation &amp; lancement de concepts<\/b> : de l\u2019id\u00e9ation au d\u00e9ploiement op\u00e9rationnel \u2014 business model, identit\u00e9 de marque, plan marketing 360\u00b0 et activation client<\/span><\/p><p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f539.svg\" alt=\"\ud83d\udd39\" \/> <span data-teams=\"true\"><b>Pilotage de la performance<\/b> : suivi des KPI business et commerciaux, category management, d\u00e9veloppement de partenariats strat\u00e9giques<\/span><\/p><p>De la cr\u00e9ation de concepts retail innovants au pilotage de plans strat\u00e9giques d\u2019envergure, j\u2019ai toujours travaill\u00e9 \u00e0 l\u2019intersection de la strat\u00e9gie et de l\u2019ex\u00e9cution \u2014 l\u00e0 o\u00f9 les id\u00e9es doivent vraiment se concr\u00e9tiser sur le terrain<\/p><\/div><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85bf660 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"85bf660\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2473dce e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"2473dce\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9588404 elementor-view-stacked elementor-shape-circle elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"9588404\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.celinerifflart.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-box.min.css\">\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/www.celinerifflart.com\/index.php\/formations-et-certifications\/formations-et-certifications\/\" target=\"_blank\" class=\"elementor-icon elementor-animation-\" tabindex=\"-1\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-user-graduate\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M319.4 320.6L224 416l-95.4-95.4C57.1 323.7 0 382.2 0 454.4v9.6c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-9.6c0-72.2-57.1-130.7-128.6-133.8zM13.6 79.8l6.4 1.5v58.4c-7 4.2-12 11.5-12 20.3 0 8.4 4.6 15.4 11.1 19.7L3.5 242c-1.7 6.9 2.1 14 7.6 14h41.8c5.5 0 9.3-7.1 7.6-14l-15.6-62.3C51.4 175.4 56 168.4 56 160c0-8.8-5-16.1-12-20.3V87.1l66 15.9c-8.6 17.2-14 36.4-14 57 0 70.7 57.3 128 128 128s128-57.3 128-128c0-20.6-5.3-39.8-14-57l96.3-23.2c18.2-4.4 18.2-27.1 0-31.5l-190.4-46c-13-3.1-26.7-3.1-39.7 0L13.6 48.2c-18.1 4.4-18.1 27.2 0 31.6z\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<a href=\"https:\/\/www.celinerifflart.com\/index.php\/formations-et-certifications\/formations-et-certifications\/\" target=\"_blank\" >\n\t\t\t\t\t\tMa formation\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b090f3e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"b090f3e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5319a6 elementor-view-stacked elementor-shape-circle elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"f5319a6\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/www.celinerifflart.com\/index.php\/experiences\/\" target=\"_blank\" class=\"elementor-icon elementor-animation-\" tabindex=\"-1\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-suitcase\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M128 480h256V80c0-26.5-21.5-48-48-48H176c-26.5 0-48 21.5-48 48v400zm64-384h128v32H192V96zm320 80v256c0 26.5-21.5 48-48 48h-48V128h48c26.5 0 48 21.5 48 48zM96 480H48c-26.5 0-48-21.5-48-48V176c0-26.5 21.5-48 48-48h48v352z\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<a href=\"https:\/\/www.celinerifflart.com\/index.php\/experiences\/\" target=\"_blank\" >\n\t\t\t\t\t\tMes exp\u00e9riences professionnelles\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-168f5ac e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"168f5ac\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d41f547 elementor-view-stacked elementor-shape-circle elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"d41f547\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/www.celinerifflart.com\/index.php\/realisations\/\" target=\"_blank\" class=\"elementor-icon elementor-animation-\" tabindex=\"-1\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-trophy\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M552 64H448V24c0-13.3-10.7-24-24-24H152c-13.3 0-24 10.7-24 24v40H24C10.7 64 0 74.7 0 88v56c0 35.7 22.5 72.4 61.9 100.7 31.5 22.7 69.8 37.1 110 41.7C203.3 338.5 240 360 240 360v72h-48c-35.3 0-64 20.7-64 56v12c0 6.6 5.4 12 12 12h296c6.6 0 12-5.4 12-12v-12c0-35.3-28.7-56-64-56h-48v-72s36.7-21.5 68.1-73.6c40.3-4.6 78.6-19 110-41.7 39.3-28.3 61.9-65 61.9-100.7V88c0-13.3-10.7-24-24-24zM99.3 192.8C74.9 175.2 64 155.6 64 144v-16h64.2c1 32.6 5.8 61.2 12.8 86.2-15.1-5.2-29.2-12.4-41.7-21.4zM512 144c0 16.1-17.7 36.1-35.3 48.8-12.5 9-26.7 16.2-41.8 21.4 7-25 11.8-53.6 12.8-86.2H512v16z\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<a href=\"https:\/\/www.celinerifflart.com\/index.php\/realisations\/\" target=\"_blank\" >\n\t\t\t\t\t\tMes r\u00e9alisations\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f27b2b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"2f27b2b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b632dc2 elementor-view-stacked elementor-shape-circle elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"b632dc2\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/www.celinerifflart.com\/index.php\/competences-et-recommandations\/competences-interpersonnelles\/\" target=\"_blank\" class=\"elementor-icon elementor-animation-\" tabindex=\"-1\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-user-check\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm89.6 32h-16.7c-22.2 10.2-46.9 16-72.9 16s-50.6-5.8-72.9-16h-16.7C60.2 288 0 348.2 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-74.2-60.2-134.4-134.4-134.4zm323-128.4l-27.8-28.1c-4.6-4.7-12.1-4.7-16.8-.1l-104.8 104-45.5-45.8c-4.6-4.7-12.1-4.7-16.8-.1l-28.1 27.9c-4.7 4.6-4.7 12.1-.1 16.8l81.7 82.3c4.6 4.7 12.1 4.7 16.8.1l141.3-140.2c4.6-4.7 4.7-12.2.1-16.8z\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<a href=\"https:\/\/www.celinerifflart.com\/index.php\/competences-et-recommandations\/competences-interpersonnelles\/\" target=\"_blank\" >\n\t\t\t\t\t\tMes soft skills\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-571833c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"571833c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67fe7e7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"67fe7e7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42c0124 elementor-widget elementor-widget-heading\" data-id=\"42c0124\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Ce que j'apporte..<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20bb8a5 elementor-widget elementor-widget-text-editor\" data-id=\"20bb8a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f539.svg\" alt=\"\ud83d\udd39\" \/><strong>\u00a0 Strat\u00e9gie &amp; Marketing<\/strong><\/span><\/p><ul><li><span data-teams=\"true\">Strat\u00e9gie marketing &amp; d\u00e9veloppement business<br \/><\/span><\/li><li><span data-teams=\"true\">D\u00e9veloppement de marques fortes et d\u2019offres diff\u00e9renciantes<br \/><\/span><\/li><li><span data-teams=\"true\">Communication 360\u00b0 : campagnes multicanales, digital et retail<br \/><\/span><\/li><li><span data-teams=\"true\">Strat\u00e9gie digitale (certifi\u00e9e SAWI)<br \/><\/span><\/li><li><span data-teams=\"true\">Category management et optimisation des assortiments<br \/><\/span><\/li><li><span data-teams=\"true\">D\u00e9veloppement d\u2019offre restauration &amp; food service<br \/><\/span><\/li><li><span data-teams=\"true\">Expertise retail, BIO &amp; durabilit\u00e9<br \/><\/span><\/li><li><span data-teams=\"true\">Environnement FMCG et hospitality<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97c1398 elementor-widget elementor-widget-text-editor\" data-id=\"97c1398\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span dir=\"auto\" style=\"vertical-align: inherit;\">\ud83d\udd39 <span data-teams=\"true\"><b>Diagnostic &amp; Structuration Strat\u00e9gique<\/b><\/span><\/span><\/p><ul><li><span dir=\"auto\" style=\"vertical-align: inherit;\"><span data-teams=\"true\">Cadrage strat\u00e9gique, business case et construction de plans d\u2019action<\/span><\/span><\/li><li>Suivi de la performance : KPI et reporting business<\/li><li>Coordination transverse et gestion des parties prenantes<\/li><li>Analyse de causes racines et recommandations strat\u00e9giques<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cba12e elementor-widget elementor-widget-text-editor\" data-id=\"5cba12e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span dir=\"auto\" style=\"vertical-align: inherit;\">\ud83d\udd39 <strong>Co<\/strong><\/span><strong>nduite du changement<\/strong><\/p><ul><li>Accompagnement humain : gestion des r\u00e9sistances, communication, adh\u00e9sion<\/li><li><span data-teams=\"true\">Dimension structurelle : refonte de processus, gouvernance<br \/><\/span><\/li><li><span data-teams=\"true\">Certifi\u00e9e PROSCI 2025<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aba8069 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"aba8069\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4879d elementor-widget elementor-widget-heading\" data-id=\"cf4879d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Les derni\u00e8res News :<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-391f41b anwp-pg-widget-header-style--d anwp-pg-post-teaser__post-icon--size-16 elementor-widget elementor-widget-anwp-pg-classic-grid\" data-id=\"391f41b\" data-element_type=\"widget\" data-widget_type=\"anwp-pg-classic-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"anwp-pg-wrap\">\n\n\t\n\t<div class=\"d-flex anwp-row flex-wrap anwp-pg-classic-grid anwp-pg-posts-wrapper\">\n\t\t<div class=\"anwp-pg-post-teaser anwp-pg-post-teaser--inner-cover-link anwp-pg-post-teaser--layout-d d-flex flex-column anwp-col-lg-6 anwp-col-sm-6 anwp-col-12 anwp-pg-post-teaser--with-read-more \">\n\t<div class=\"anwp-pg-post-teaser__thumbnail position-relative\">\n\n\t\t\t\t\t<div class=\"anwp-pg-post-teaser__top-meta d-flex flex-column anwp-pg-post-teaser__category-column mr-auto\">\n\t\t\t\t<div class=\"anwp-pg-category__wrapper-filled px-2 d-flex align-items-center anwp-pg-post-teaser__category-wrapper align-self-start anwp-pg-category-parent-0\" style=\"background-color: #1565C0\"><span>Exp\u00e9riences pro<\/span><\/div>\t\t\t<\/div>\n\t\t\t\n\t\t\n\t\t\t\t\t<img loading=\"lazy\" class=\"anwp-pg-post-teaser__thumbnail-img d-block anwp-pg-height-180 anwp-object-cover m-0 w-100\"\n\t\t\t\talt=\"Lancement de nature&amp;, le + grand magasin bio de Gen\u00e8ve\"\n\t\t\t\tsrc=\"https:\/\/www.celinerifflart.com\/wp-content\/uploads\/2023\/12\/tftk.jpeg\"\/>\n\t\t\n\t\t<div class=\"anwp-pg-post-teaser__thumbnail-bg anwp-position-cover\"><\/div>\n\n\t\t<a class=\"anwp-position-cover anwp-link-without-effects\" href=\"https:\/\/www.celinerifflart.com\/index.php\/2026\/04\/15\/elementor-114-2-2-2-2\/\" aria-hidden=\"true\" ><\/a>\n\t<\/div>\n\n\t<div class=\"anwp-pg-post-teaser__content flex-grow-1 pt-1 d-flex flex-column\">\n\n\t\t<div class=\"anwp-pg-post-teaser__title anwp-font-heading mt-2\">\n\t\t\t<a class=\"anwp-link-without-effects\" href=\"https:\/\/www.celinerifflart.com\/index.php\/2026\/04\/15\/elementor-114-2-2-2-2\/\" aria-hidden=\"true\" >\n\t\t\t\tLancement de nature&amp;, le + grand magasin bio de Gen\u00e8ve\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div class=\"anwp-pg-post-teaser__bottom-meta d-flex flex-wrap\">\n\n\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t\t\t<div class=\"w-100 anwp-pg-read-more mt-auto\">\n\t\t\t\t<a href=\"https:\/\/www.celinerifflart.com\/index.php\/2026\/04\/15\/elementor-114-2-2-2-2\/\" \t\t\t\t\tclass=\"anwp-pg-read-more__btn mt-3 mb-0 btn btn-sm btn-outline-info w-100 text-decoration-none\">\n\t\t\t\t\tEn savoir +\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n<div class=\"anwp-pg-post-teaser anwp-pg-post-teaser--inner-cover-link anwp-pg-post-teaser--layout-d d-flex flex-column anwp-col-lg-6 anwp-col-sm-6 anwp-col-12 anwp-pg-post-teaser--with-read-more \">\n\t<div class=\"anwp-pg-post-teaser__thumbnail position-relative\">\n\n\t\t\t\t\t<div class=\"anwp-pg-post-teaser__top-meta d-flex flex-column anwp-pg-post-teaser__category-column mr-auto\">\n\t\t\t\t<div class=\"anwp-pg-category__wrapper-filled px-2 d-flex align-items-center anwp-pg-post-teaser__category-wrapper align-self-start anwp-pg-category-parent-0\" style=\"background-color: #1565C0\"><span>Mes r\u00e9alisations<\/span><\/div>\t\t\t<\/div>\n\t\t\t\n\t\t\n\t\t\t\t\t<img loading=\"lazy\" class=\"anwp-pg-post-teaser__thumbnail-img d-block anwp-pg-height-180 anwp-object-cover m-0 w-100\"\n\t\t\t\talt=\"D\u00e9finition et mise en oeuvre de\u00a0la strat\u00e9gie digitale pour nature&amp;\"\n\t\t\t\tsrc=\"https:\/\/www.celinerifflart.com\/wp-content\/uploads\/2022\/04\/Capture-decran-2024-04-09-084436-300x184.png\"\/>\n\t\t\n\t\t<div class=\"anwp-pg-post-teaser__thumbnail-bg anwp-position-cover\"><\/div>\n\n\t\t<a class=\"anwp-position-cover anwp-link-without-effects\" href=\"https:\/\/www.celinerifflart.com\/index.php\/2026\/04\/09\/definition-et-mise-en-oeuvre-de-la-strategie-digitale-pour-nature\/\" aria-hidden=\"true\" ><\/a>\n\t<\/div>\n\n\t<div class=\"anwp-pg-post-teaser__content flex-grow-1 pt-1 d-flex flex-column\">\n\n\t\t<div class=\"anwp-pg-post-teaser__title anwp-font-heading mt-2\">\n\t\t\t<a class=\"anwp-link-without-effects\" href=\"https:\/\/www.celinerifflart.com\/index.php\/2026\/04\/09\/definition-et-mise-en-oeuvre-de-la-strategie-digitale-pour-nature\/\" aria-hidden=\"true\" >\n\t\t\t\tD\u00e9finition et mise en oeuvre de\u00a0la strat\u00e9gie digitale pour nature&amp;\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div class=\"anwp-pg-post-teaser__bottom-meta d-flex flex-wrap\">\n\n\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t\t\t<div class=\"w-100 anwp-pg-read-more mt-auto\">\n\t\t\t\t<a href=\"https:\/\/www.celinerifflart.com\/index.php\/2026\/04\/09\/definition-et-mise-en-oeuvre-de-la-strategie-digitale-pour-nature\/\" \t\t\t\t\tclass=\"anwp-pg-read-more__btn mt-3 mb-0 btn btn-sm btn-outline-info w-100 text-decoration-none\">\n\t\t\t\t\tEn savoir +\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n<div class=\"anwp-pg-post-teaser anwp-pg-post-teaser--inner-cover-link anwp-pg-post-teaser--layout-d d-flex flex-column anwp-col-lg-6 anwp-col-sm-6 anwp-col-12 anwp-pg-post-teaser--with-read-more \">\n\t<div class=\"anwp-pg-post-teaser__thumbnail position-relative\">\n\n\t\t\t\t\t<div class=\"anwp-pg-post-teaser__top-meta d-flex flex-column anwp-pg-post-teaser__category-column mr-auto\">\n\t\t\t\t<div class=\"anwp-pg-category__wrapper-filled px-2 d-flex align-items-center anwp-pg-post-teaser__category-wrapper align-self-start anwp-pg-category-parent-0\" style=\"background-color: #1565C0\"><span>Mes r\u00e9alisations<\/span><\/div>\t\t\t<\/div>\n\t\t\t\n\t\t\n\t\t\t\t\t<img loading=\"lazy\" class=\"anwp-pg-post-teaser__thumbnail-img d-block anwp-pg-height-180 anwp-object-cover m-0 w-100\"\n\t\t\t\talt=\"D\u00e9ploiement Subway &#038; appel d\u2019offres a\u00e9roport | Valora AG\"\n\t\t\t\tsrc=\"https:\/\/www.celinerifflart.com\/wp-content\/uploads\/2023\/12\/000022030_600x400_c-1-oh04sonhv02cudatzt1sdevfdfnzjdk2d0t1rs3wn4.png\"\/>\n\t\t\n\t\t<div class=\"anwp-pg-post-teaser__thumbnail-bg anwp-position-cover\"><\/div>\n\n\t\t<a class=\"anwp-position-cover anwp-link-without-effects\" href=\"https:\/\/www.celinerifflart.com\/index.php\/2026\/03\/28\/deploiement-subway-appel-doffres-aeroport-valora-ag\/\" aria-hidden=\"true\" ><\/a>\n\t<\/div>\n\n\t<div class=\"anwp-pg-post-teaser__content flex-grow-1 pt-1 d-flex flex-column\">\n\n\t\t<div class=\"anwp-pg-post-teaser__title anwp-font-heading mt-2\">\n\t\t\t<a class=\"anwp-link-without-effects\" href=\"https:\/\/www.celinerifflart.com\/index.php\/2026\/03\/28\/deploiement-subway-appel-doffres-aeroport-valora-ag\/\" aria-hidden=\"true\" >\n\t\t\t\tD\u00e9ploiement Subway &#038; appel d\u2019offres a\u00e9roport | Valora AG\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div class=\"anwp-pg-post-teaser__bottom-meta d-flex flex-wrap\">\n\n\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t\t\t<div class=\"w-100 anwp-pg-read-more mt-auto\">\n\t\t\t\t<a href=\"https:\/\/www.celinerifflart.com\/index.php\/2026\/03\/28\/deploiement-subway-appel-doffres-aeroport-valora-ag\/\" \t\t\t\t\tclass=\"anwp-pg-read-more__btn mt-3 mb-0 btn btn-sm btn-outline-info w-100 text-decoration-none\">\n\t\t\t\t\tEn savoir +\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n<div class=\"anwp-pg-post-teaser anwp-pg-post-teaser--inner-cover-link anwp-pg-post-teaser--layout-d d-flex flex-column anwp-col-lg-6 anwp-col-sm-6 anwp-col-12 anwp-pg-post-teaser--with-read-more \">\n\t<div class=\"anwp-pg-post-teaser__thumbnail position-relative\">\n\n\t\t\t\t\t<div class=\"anwp-pg-post-teaser__top-meta d-flex flex-column anwp-pg-post-teaser__category-column mr-auto\">\n\t\t\t\t<div class=\"anwp-pg-category__wrapper-filled px-2 d-flex align-items-center anwp-pg-post-teaser__category-wrapper align-self-start anwp-pg-category-parent-0\" style=\"background-color: #1565C0\"><span>Formation<\/span><\/div>\t\t\t<\/div>\n\t\t\t\n\t\t\n\t\t\t\t\t<img loading=\"lazy\" class=\"anwp-pg-post-teaser__thumbnail-img d-block anwp-pg-height-180 anwp-object-cover m-0 w-100\"\n\t\t\t\talt=\"Je suis Praticienne du changement &#8211; PROSCI\"\n\t\t\t\tsrc=\"https:\/\/www.celinerifflart.com\/wp-content\/uploads\/2026\/01\/blob-300x300.png\"\/>\n\t\t\n\t\t<div class=\"anwp-pg-post-teaser__thumbnail-bg anwp-position-cover\"><\/div>\n\n\t\t<a class=\"anwp-position-cover anwp-link-without-effects\" href=\"https:\/\/www.celinerifflart.com\/index.php\/2026\/01\/05\/je-me-forme-a-la-methode-prosci\/\" aria-hidden=\"true\" ><\/a>\n\t<\/div>\n\n\t<div class=\"anwp-pg-post-teaser__content flex-grow-1 pt-1 d-flex flex-column\">\n\n\t\t<div class=\"anwp-pg-post-teaser__title anwp-font-heading mt-2\">\n\t\t\t<a class=\"anwp-link-without-effects\" href=\"https:\/\/www.celinerifflart.com\/index.php\/2026\/01\/05\/je-me-forme-a-la-methode-prosci\/\" aria-hidden=\"true\" >\n\t\t\t\tJe suis Praticienne du changement &#8211; PROSCI\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div class=\"anwp-pg-post-teaser__bottom-meta d-flex flex-wrap\">\n\n\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t\t\t<div class=\"w-100 anwp-pg-read-more mt-auto\">\n\t\t\t\t<a href=\"https:\/\/www.celinerifflart.com\/index.php\/2026\/01\/05\/je-me-forme-a-la-methode-prosci\/\" \t\t\t\t\tclass=\"anwp-pg-read-more__btn mt-3 mb-0 btn btn-sm btn-outline-info w-100 text-decoration-none\">\n\t\t\t\t\tEn savoir +\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n<div class=\"anwp-pg-post-teaser anwp-pg-post-teaser--inner-cover-link anwp-pg-post-teaser--layout-d d-flex flex-column anwp-col-lg-6 anwp-col-sm-6 anwp-col-12 anwp-pg-post-teaser--with-read-more \">\n\t<div class=\"anwp-pg-post-teaser__thumbnail position-relative\">\n\n\t\t\t\t\t<div class=\"anwp-pg-post-teaser__top-meta d-flex flex-column anwp-pg-post-teaser__category-column mr-auto\">\n\t\t\t\t<div class=\"anwp-pg-category__wrapper-filled px-2 d-flex align-items-center anwp-pg-post-teaser__category-wrapper align-self-start anwp-pg-category-parent-0\" style=\"background-color: #1565C0\"><span>Formation<\/span><\/div>\t\t\t<\/div>\n\t\t\t\n\t\t\n\t\t\t\t\t<img loading=\"lazy\" class=\"anwp-pg-post-teaser__thumbnail-img d-block anwp-pg-height-180 anwp-object-cover m-0 w-100\"\n\t\t\t\talt=\"Je me sp\u00e9cialise en strat\u00e9gie digitale\"\n\t\t\t\tsrc=\"https:\/\/www.celinerifflart.com\/wp-content\/uploads\/2024\/04\/Specialiste-en-strategie-digitale-Mockup-300x300.png\"\/>\n\t\t\n\t\t<div class=\"anwp-pg-post-teaser__thumbnail-bg anwp-position-cover\"><\/div>\n\n\t\t<a class=\"anwp-position-cover anwp-link-without-effects\" href=\"https:\/\/www.celinerifflart.com\/index.php\/2024\/04\/08\/je-me-specialise-en-strategie-digitale\/\" aria-hidden=\"true\" ><\/a>\n\t<\/div>\n\n\t<div class=\"anwp-pg-post-teaser__content flex-grow-1 pt-1 d-flex flex-column\">\n\n\t\t<div class=\"anwp-pg-post-teaser__title anwp-font-heading mt-2\">\n\t\t\t<a class=\"anwp-link-without-effects\" href=\"https:\/\/www.celinerifflart.com\/index.php\/2024\/04\/08\/je-me-specialise-en-strategie-digitale\/\" aria-hidden=\"true\" >\n\t\t\t\tJe me sp\u00e9cialise en strat\u00e9gie digitale\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div class=\"anwp-pg-post-teaser__bottom-meta d-flex flex-wrap\">\n\n\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t\t\t<div class=\"w-100 anwp-pg-read-more mt-auto\">\n\t\t\t\t<a href=\"https:\/\/www.celinerifflart.com\/index.php\/2024\/04\/08\/je-me-specialise-en-strategie-digitale\/\" \t\t\t\t\tclass=\"anwp-pg-read-more__btn mt-3 mb-0 btn btn-sm btn-outline-info w-100 text-decoration-none\">\n\t\t\t\t\tEn savoir +\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n<div class=\"anwp-pg-post-teaser anwp-pg-post-teaser--inner-cover-link anwp-pg-post-teaser--layout-d d-flex flex-column anwp-col-lg-6 anwp-col-sm-6 anwp-col-12 anwp-pg-post-teaser--with-read-more \">\n\t<div class=\"anwp-pg-post-teaser__thumbnail position-relative\">\n\n\t\t\t\t\t<div class=\"anwp-pg-post-teaser__top-meta d-flex flex-column anwp-pg-post-teaser__category-column mr-auto\">\n\t\t\t\t<div class=\"anwp-pg-category__wrapper-filled px-2 d-flex align-items-center anwp-pg-post-teaser__category-wrapper align-self-start anwp-pg-category-parent-0\" style=\"background-color: #1565C0\"><span>Formation<\/span><\/div>\t\t\t<\/div>\n\t\t\t\n\t\t\n\t\t\t\t\t<img loading=\"lazy\" class=\"anwp-pg-post-teaser__thumbnail-img d-block anwp-pg-height-180 anwp-object-cover m-0 w-100\"\n\t\t\t\talt=\"Je me forme \u00e0 l&rsquo;intelligence \u00e9motionnelle\"\n\t\t\t\tsrc=\"https:\/\/www.celinerifflart.com\/wp-content\/uploads\/2024\/04\/Capture-decran-2022-10-14-a-08.02.52-1080x675-1-300x188.png\"\/>\n\t\t\n\t\t<div class=\"anwp-pg-post-teaser__thumbnail-bg anwp-position-cover\"><\/div>\n\n\t\t<a class=\"anwp-position-cover anwp-link-without-effects\" href=\"https:\/\/www.celinerifflart.com\/index.php\/2024\/04\/08\/je-me-specialise-en-strategie-digitale-copy\/\" aria-hidden=\"true\" ><\/a>\n\t<\/div>\n\n\t<div class=\"anwp-pg-post-teaser__content flex-grow-1 pt-1 d-flex flex-column\">\n\n\t\t<div class=\"anwp-pg-post-teaser__title anwp-font-heading mt-2\">\n\t\t\t<a class=\"anwp-link-without-effects\" href=\"https:\/\/www.celinerifflart.com\/index.php\/2024\/04\/08\/je-me-specialise-en-strategie-digitale-copy\/\" aria-hidden=\"true\" >\n\t\t\t\tJe me forme \u00e0 l&rsquo;intelligence \u00e9motionnelle\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div class=\"anwp-pg-post-teaser__bottom-meta d-flex flex-wrap\">\n\n\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t\t\t<div class=\"w-100 anwp-pg-read-more mt-auto\">\n\t\t\t\t<a href=\"https:\/\/www.celinerifflart.com\/index.php\/2024\/04\/08\/je-me-specialise-en-strategie-digitale-copy\/\" \t\t\t\t\tclass=\"anwp-pg-read-more__btn mt-3 mb-0 btn btn-sm btn-outline-info w-100 text-decoration-none\">\n\t\t\t\t\tEn savoir +\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\t<\/div>\n\t\n\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f406bf7 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"f406bf7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Depuis 15 ans, j\u2019accompagne des enseignes retail et food service en Suisse romande et en France \u2014 du diagnostic d\u2019une activit\u00e9 existante \u00e0 la cr\u00e9ation de nouveaux concepts. Mon profil repose sur expertises compl\u00e9mentaires : Strat\u00e9gie business &amp; marketing : diagnostic d\u2019activit\u00e9, analyse de march\u00e9, construction de plans d\u2019action et de business cases \u2014 avec<\/p>\n<div class=\"more-link\">\n             <a href=\"https:\/\/www.celinerifflart.com\/\" class=\"read-more\">Read More<i class=\"fa fa-caret-right\"><\/i><\/a>\n        <\/div>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-2","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00e9line Rifflart | Marketing strat\u00e9gique &amp; Projets | Retail | Suisse romande<\/title>\n<meta name=\"description\" content=\"Responsable marketing strat\u00e9gique &amp; pilotage de projets | 15 ans en retail B2C | Suisse romande | Je transforme les strat\u00e9gies en r\u00e9sultats concrets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.celinerifflart.com\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e9line Rifflart | Marketing strat\u00e9gique &amp; 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