{"id":12,"date":"2023-12-11T20:48:48","date_gmt":"2023-12-11T19:48:48","guid":{"rendered":"http:\/\/www.celinerifflart.com\/?page_id=12"},"modified":"2025-02-11T08:45:12","modified_gmt":"2025-02-11T07:45:12","slug":"elementor-12","status":"publish","type":"page","link":"https:\/\/www.celinerifflart.com\/index.php\/elementor-12\/","title":{"rendered":""},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12\" class=\"elementor elementor-12\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d02e4b5 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"d02e4b5\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54618e0 elementor-widget elementor-widget-heading\" data-id=\"54618e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">En quelques mots ...<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b378037 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"b378037\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43fe85f elementor-widget elementor-widget-spacer\" data-id=\"43fe85f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a142c3b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"a142c3b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e128034 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"e128034\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0964640 elementor-widget elementor-widget-heading\" data-id=\"0964640\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Qui suis-je?\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c608ac elementor-widget elementor-widget-text-editor\" data-id=\"9c608ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div><p>N\u00e9e en 1984, je grandis dans un petit village de Haute-Savoie. A\u00een\u00e9e d\u2019une fratrie de 3 enfants, mon enfance rime avec \u00a0nature et tradition. J\u2019en ai retir\u00e9 le go\u00fbt pour<span class=\"apple-converted-space\">\u00a0<\/span><strong>les choses simples, la proximit\u00e9 avec la nature\/l\u2019environnement et l\u2019esprit de famille.<\/strong><span class=\"apple-converted-space\">\u00a0<\/span><br \/><br \/>Ce sont ces valeurs qui ont d\u2019ailleurs fortement influenc\u00e9 par la suite mes choix professionnels.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cca6f2a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"cca6f2a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fe7ae0 elementor-widget elementor-widget-image\" data-id=\"1fe7ae0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"209\" src=\"https:\/\/www.celinerifflart.com\/wp-content\/uploads\/2023\/12\/lac_du_mole_-_collection_marie-helene_musy-768x534-1-300x209.jpeg\" class=\"attachment-medium size-medium wp-image-84\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5bd4e9 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"f5bd4e9\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a42614b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"a42614b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d13e0a5 elementor-widget elementor-widget-image\" data-id=\"d13e0a5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"257\" height=\"196\" src=\"https:\/\/www.celinerifflart.com\/wp-content\/uploads\/2023\/12\/iae.png\" class=\"attachment-medium size-medium wp-image-85\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ea7b81 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5ea7b81\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ad350d elementor-widget elementor-widget-heading\" data-id=\"9ad350d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Des \u00e9tudes de commerce compl\u00e9t\u00e9es par de l'exp\u00e9rience terrain\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5615d37 elementor-widget elementor-widget-text-editor\" data-id=\"5615d37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div><p>En 2006, j\u2019int\u00e8gre l\u2019<span class=\"apple-converted-space\">\u00a0<\/span><strong>IAE Savoie Mont-Blanc<\/strong><span class=\"apple-converted-space\">\u00a0<\/span>. De nombreuses \u00e9tapes (Fnac, Teisseire, CIC..) me permettent de d\u00e9couvrir les bases de mon m\u00e9tier au sein de<span class=\"apple-converted-space\">\u00a0<\/span><strong>multinationales renomm\u00e9es<\/strong>mais \u00e0 l\u2019esprit PME\/familial.<\/p><\/div><div><p>Je termine mon cursus par<span class=\"apple-converted-space\">\u00a0<\/span><strong>une ann\u00e9e en alternance<\/strong><span class=\"apple-converted-space\">\u00a0<\/span>au sein de Britvic PLC pour confronter les acquis th\u00e9oriques de mon cursus scolaire aux r\u00e9alit\u00e9s terrain.<\/p><\/div><div><p>Cette exp\u00e9rience ancrera chez moi l\u2019attrait pour un<span class=\"apple-converted-space\">\u00a0<\/span><strong>marketing de proximit\u00e9<\/strong><span class=\"apple-converted-space\">\u00a0<\/span>au plus proche des besoins des clients.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-646f3ce e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"646f3ce\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-45ec6e7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"45ec6e7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4396677 elementor-widget elementor-widget-heading\" data-id=\"4396677\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">10 ann\u00e9es au sein de PME pour des PGC<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39d1f54 elementor-widget elementor-widget-text-editor\" data-id=\"39d1f54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div><p><strong>Une exp\u00e9rience de 10 ans<\/strong><span class=\"apple-converted-space\"><b>\u00a0<\/b><\/span>dans le marketing et le d\u00e9veloppement commercial pour des produits de consommation courante qui m\u2019a permise de d\u00e9velopper mes comp\u00e9tences en<span class=\"apple-converted-space\">\u00a0<\/span><strong>strat\u00e9gie de marque<\/strong><span class=\"apple-converted-space\"><b>\u00a0<\/b><\/span>(positionnement de marque, plans marketing),<span class=\"apple-converted-space\">\u00a0<\/span><strong>d\u00e9veloppement de marque<\/strong><span class=\"apple-converted-space\">\u00a0<\/span>(innovation, strat\u00e9gie de distribution),\u00a0<strong>marketing op\u00e9rationnel<\/strong><span class=\"apple-converted-space\">\u00a0<\/span>(packaging, publicit\u00e9 et m\u00e9dias, relations presse et campagnes promotionnelles) et<span class=\"apple-converted-space\">\u00a0<\/span><strong>strat\u00e9gie digitale<\/strong>.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ea7750 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"2ea7750\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-857fbfb e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"857fbfb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab1e1c4 elementor-widget elementor-widget-image\" data-id=\"ab1e1c4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"171\" height=\"150\" src=\"https:\/\/www.celinerifflart.com\/wp-content\/uploads\/2023\/12\/ob_a3ceef_teisseire-oh04qsz46xhpmg14yzsndvy8loxk563e3pu37uw934.jpeg\" class=\"attachment-medium size-medium wp-image-86\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1404e1 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"c1404e1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03efad7 elementor-widget elementor-widget-image\" data-id=\"03efad7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"120\" src=\"https:\/\/www.celinerifflart.com\/wp-content\/uploads\/2023\/12\/logo-Pressade-ogkwapirnhb3n88aboek63xt7nj6rjt43gxdmxperk.jpeg\" class=\"attachment-medium size-medium wp-image-87\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19996d2 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"19996d2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8f6f56 elementor-widget elementor-widget-image\" data-id=\"d8f6f56\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.celinerifflart.com\/wp-content\/uploads\/2023\/12\/0.png\" class=\"attachment-medium size-medium wp-image-150\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2e60b9 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"b2e60b9\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e230cb1 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"e230cb1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7c3b56 elementor-widget elementor-widget-text-editor\" data-id=\"f7c3b56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div><p>Je commence ma carri\u00e8re chez<span class=\"apple-converted-space\">\u00a0<\/span><strong>Teisseire (BRITVIC PLC),<\/strong><span class=\"apple-converted-space\">\u00a0<\/span>soci\u00e9t\u00e9 fran\u00e7aise sp\u00e9cialis\u00e9e dans<span class=\"apple-converted-space\">\u00a0<\/span><strong>les boissons sans alcool<\/strong><span class=\"apple-converted-space\">\u00a0<\/span>.<\/p><\/div><div><p>Cette PME m\u2019offre la chance de travailler sur<span class=\"apple-converted-space\">\u00a0<\/span><strong>des missions vari\u00e9es<\/strong><span class=\"apple-converted-space\">\u00a0<\/span>: \u00e9tude de march\u00e9, d\u00e9veloppement de concepts et de produits, marketing op\u00e9rationnel, gestion des op\u00e9rations promotionnelles et de sponsoring, d\u00e9ploiement de la strat\u00e9gie web (refonte du site, blogging, r\u00e9seaux sociaux).<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-632765c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"632765c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bdecfae elementor-widget elementor-widget-text-editor\" data-id=\"bdecfae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En 2010, je rel\u00e8ve un nouveau challenge, celui de r<strong>edonner un souffle \u00e0 la marque de jus de fruits PRESSADE<\/strong>\u00a0Biologique sur le march\u00e9 fran\u00e7ais.<\/p><p>Un\u00a0<strong>retravail complet du mix marketing<\/strong>\u00a0alli\u00e9 \u00e0 une dynamique commerciale forte nous permettent de faire de la marque la n\u00b01 des jus de fruits bio sur le march\u00e9 fran\u00e7ais et m\u00eame de devenir un\u00a0<strong>incontournable du rayon jus de fruits.<\/strong>\u00a0Au sein d\u2019une toute petite \u00e9quipe marketing, je deviens\u00a0<strong>un v\u00e9ritable couteau-suisse<\/strong>, travaillant non seulement sur les d\u00e9veloppements produits et la promotion des ventes, mais aussi sur le site web, les r\u00e9seaux sociaux, la communication, le merchandising, le commercial, et parfois m\u00eame l\u2019animation en magasin !<\/p><p>Cette exp\u00e9rience m\u2019a permise d\u2019avoir une vraie proximit\u00e9 avec les consommateurs et les distributeurs, et ainsi de construire de bonnes bases pour comprendre des probl\u00e9matiques du march\u00e9.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9cd0453 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"9cd0453\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c2b535 elementor-widget elementor-widget-text-editor\" data-id=\"6c2b535\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div><p>En 2013,<span class=\"apple-converted-space\">\u00a0<\/span><strong>nouveau challenge, nouveau march\u00e9<\/strong>\u2026 J\u2019int\u00e8gre Naville Distribution, une filiale du groupe Valora AG en Suisse.<\/p><\/div><div><p>Je suis alors responsable des cat\u00e9gories Boissons\/Glaces\/Boulangerie pour l\u2019ensemble des enseignes du groupe :<span class=\"apple-converted-space\">\u00a0<\/span><strong>d\u00e9finition de l\u2019assortiment et des politiques prix\/promotionnelle\/merchandising, n\u00e9gociations annuelles<\/strong><span class=\"apple-converted-space\">\u00a0<\/span>avec les fournisseurs,<span class=\"apple-converted-space\">\u00a0<\/span><strong>analyse des performances des cat\u00e9gories, data base management.<\/strong><\/p><\/div><div><p>Une solide exp\u00e9rience qui consolide mes connaissances en\u00a0<strong>gestion et optimisation de portefeuille produits.<\/strong><\/p><\/div><p>J&rsquo;ai \u00e9galement eu le plaisir de participer au<strong> lancement de l&rsquo;enseigne Subway en Suisse Romande<\/strong> et de travailler avec les \u00e9quipes Subway sur le plan marketing local et l&rsquo;adaptation du concept aux sp\u00e9cificit\u00e9s romandes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7639f9a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"7639f9a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cdbb8a8 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"cdbb8a8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb7ef94 elementor-widget elementor-widget-image\" data-id=\"fb7ef94\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"523\" src=\"https:\/\/www.celinerifflart.com\/wp-content\/uploads\/2016\/12\/SLIDER-BBN.jpeg\" class=\"attachment-large size-large wp-image-306\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-884ef4b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"884ef4b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-883bb5c elementor-widget elementor-widget-heading\" data-id=\"883bb5c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Un projet fou ! Le lancement de ma propre activit\u00e9 ! <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c93f868 elementor-widget elementor-widget-text-editor\" data-id=\"c93f868\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En 2016, je me lance un nouveau d\u00e9fi &#8230; Celui de <strong>lancer ma propre activit\u00e9.<\/strong> S&rsquo;en suivent des mois de recherche jusqu&rsquo;au jour o\u00f9 je d\u00e9couvre ByeByeNits&#8230; L&rsquo;aventure entrepreneuriale est lanc\u00e9e !\u00a0<\/p><p>Mon pitch convint le r\u00e9seau Entreprendre Haute-Savoie qui me suit dans cette belle aventure. Le 1er centre ouvre \u00e0 la rentr\u00e9e 2017&#8230; Gare aux poux !!\u00a0<\/p><p>Pour les curieux, plus d&rsquo;informations\u00a0<a href=\"https:\/\/www.celinerifflart.com\/index.php\/2016\/12\/12\/elementor-114-2-2-2-2-2-3-3-3-2-2-2-2-2-2\/\"> ici\u00a0<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-426b3c8 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"426b3c8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7594e95 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"7594e95\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c5170c elementor-widget elementor-widget-heading\" data-id=\"3c5170c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">... et en parall\u00e8le un passage en agence de communication \ud83d\ude42<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ceb61b6 elementor-widget elementor-widget-text-editor\" data-id=\"ceb61b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Apr\u00e8s\u00a0<strong>plusieurs ann\u00e9es<\/strong> pass\u00e9es au sein de services marketing pour des produits de consommation courante, j\u2019ai int\u00e9gr\u00e9 l&rsquo;agence de communication FELIX en tant que Directrice de client\u00e8le. J&rsquo;ai ainsi pu travailler sur une <strong>grande vari\u00e9t\u00e9 de projets\u00a0<\/strong>(lancement d&rsquo;une nouvelle gamme de po\u00eales TEFAL, \u00a0ouverture d&rsquo;un magasin bio, campagne d&rsquo;animation digitale pour MAPED, etc..) et aider mes clients \u00e0 fa\u00e7onner leurs strat\u00e9gies digitales et de communication et \u00e0 atteindre leurs objectifs commerciaux.<\/p><p>J&rsquo;ai eu l&rsquo;opportunit\u00e9 de <strong>d\u00e9velopper une large gamme de comp\u00e9tences<\/strong>, y compris la gestion de projets, la gestion de clients, la strat\u00e9gie de communication, le marketing digital, etc. et de travailler avec une \u00e9quipe de professionnels talentueux et cr\u00e9atif.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f300d28 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"f300d28\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2475e5 elementor-widget elementor-widget-image\" data-id=\"e2475e5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.celinerifflart.com\/wp-content\/uploads\/2024\/03\/felix.jpeg\" class=\"attachment-large size-large wp-image-675\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da0a1f1 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"da0a1f1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aa05bce e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"aa05bce\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c21b0f elementor-widget elementor-widget-image\" data-id=\"7c21b0f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/www.celinerifflart.com\/wp-content\/uploads\/2023\/12\/migros.png\" class=\"attachment-medium size-medium wp-image-90\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bd18d5 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5bd18d5\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d511ff8 elementor-widget elementor-widget-heading\" data-id=\"d511ff8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Puis, le lancement d'une nouvelle enseigne de magasins bio nature&amp; pour Migros Gen\u00e8ve..<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74d1580 elementor-widget elementor-widget-text-editor\" data-id=\"74d1580\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Forte de ces diff\u00e9rentes exp\u00e9riences, ma tr\u00e8s\u00a0<b>bonne connaissance des diff\u00e9rentes \u00e9tapes\u00a0<\/b>de la cr\u00e9ation\u00a0<b>d\u2019un produit dans le commerce de d\u00e9tail<\/b>\u00a0: de la vente au consommateur final, m\u2019a permise d\u2019int\u00e9grer la soci\u00e9t\u00e9\u00a0<b>Migros, leader du commerce de d\u00e9tail en Suisse<\/b>, pour la r\u00e9flexion et la mise en \u0153uvre d\u2019un nouveau concept autour du Bio et du d\u00e9veloppement durable :\u00a0<b>nature&amp;<\/b>. A d\u00e9couvrir\u2026<\/p><p><a href=\"https:\/\/www.celinerifflart.com\/index.php\/2021\/11\/15\/elementor-114-2-2-2-2-2-3-3-3-2-2\/\">Le concept store<\/a><\/p><p><a href=\"https:\/\/www.celinerifflart.com\/index.php\/2021\/05\/12\/elementor-114-2-2-2-2-2-3-3-3-2\/\">Cr\u00e9ation et lancement de la marque nature&amp;<\/a><\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23adf37 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"23adf37\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cea768 elementor-widget elementor-widget-image\" data-id=\"4cea768\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.celinerifflart.com\/wp-content\/uploads\/2023\/12\/nature-150x150-1.png\" class=\"attachment-medium size-medium wp-image-91\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c6b3d3 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"0c6b3d3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-01f379e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"01f379e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d14615b elementor-widget elementor-widget-heading\" data-id=\"d14615b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">... Et aujourd'hui ... Responsable analyse Strat\u00e9gie&amp;Transformation !<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c8672b elementor-widget elementor-widget-text-editor\" data-id=\"8c8672b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Apr\u00e8s&nbsp; <\/span><\/span><\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">plusieurs ann\u00e9es<\/span><\/span><\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> pass\u00e9es au sein de la coop\u00e9rative de Migros Gen\u00e8ve et le lancement du projet d&rsquo;envergure nature&amp;, je rejoins l&rsquo;\u00e9quipe PMO en tant que responsable analyse Strat\u00e9gie&amp;Transformation.<\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Passionn\u00e9e par le changement et l&rsquo;innovation, j&rsquo;ai saisi cette incroyable opportunit\u00e9 de participer \u00e0 la transformation de notre entreprise !<\/span><\/span><\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58ca160 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"58ca160\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a6379c elementor-widget elementor-widget-image\" data-id=\"0a6379c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/www.celinerifflart.com\/wp-content\/uploads\/2023\/12\/migros.png\" class=\"attachment-medium size-medium wp-image-90\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En quelques mots &#8230; Qui suis-je? N\u00e9e en 1984, je grandis dans un petit village de Haute-Savoie. A\u00een\u00e9e d\u2019une fratrie de 3 enfants, mon enfance rime avec \u00a0nature et tradition. J\u2019en ai retir\u00e9 le go\u00fbt pour\u00a0les choses simples, la proximit\u00e9 avec la nature\/l\u2019environnement et l\u2019esprit de famille.\u00a0 Ce sont ces valeurs qui ont d\u2019ailleurs fortement<\/p>\n<div class=\"more-link\">\n             <a href=\"https:\/\/www.celinerifflart.com\/index.php\/elementor-12\/\" class=\"read-more\">Read More<i class=\"fa fa-caret-right\"><\/i><\/a>\n        <\/div>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>- C\u00e9line Rifflart | Responsable Marketing &amp; Transformation | Retail B2C | Gen\u00e8ve<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.celinerifflart.com\/index.php\/elementor-12\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"- C\u00e9line Rifflart | Responsable Marketing &amp; Transformation | Retail B2C | Gen\u00e8ve\" \/>\n<meta property=\"og:description\" content=\"En quelques mots &#8230; Qui suis-je? N\u00e9e en 1984, je grandis dans un petit village de Haute-Savoie. A\u00een\u00e9e d\u2019une fratrie de 3 enfants, mon enfance rime avec \u00a0nature et tradition. 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N\u00e9e en 1984, je grandis dans un petit village de Haute-Savoie. A\u00een\u00e9e d\u2019une fratrie de 3 enfants, mon enfance rime avec \u00a0nature et tradition. 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